Six Reasons to Measure Your Audience

July 29, 2011 by Taylor Studios in Professional & Industry Tips

We just got back from a conference on Visitor Studies. We are excited to learn how to incorporate prototyping, visitor studies and visitor evaluations into our exhibit design process. There are many reasons to add this to our offerings.

Here are a few:

Look for more on this from us in the future.

“Evaluation is a process and tool for planning. It is not what happens ‘behind the curtain’ but is a deliberate system of monitoring and tracking that spawns from, and feeds back into, the planning process in a cyclical and iterative way. It is conducted to ensure that programs are on track and successful and is key to effective practice. In other words, evaluation is the flipside of good planning. This means before setting out and even beginning to design a project, let alone an evaluation plan, it is critical to be able to clearly describe what one is actually attempting to accomplish by using a backward research design approach (Wiggins and McTighe, 2001).”

Framework for Evaluating Impacts of Informal Science Education Projects, Report from a National Science Foundation Workshop