Spin Sucks: A Book Review (and how it applies to the museum world)

April 2, 2014 by Taylor Studios in Other

February 2009. Do you know what is special about that particular month? It’s the month this blog, Behind the Scenes with Taylor Studios, launched. A few months after that February, I met Gini Dietrich at a seminar she gave in Indianapolis about social media called, Social Media Boot Camp: Making Sense of it All. Gini is the founder and CEO of and the brains behind “” a PR blog aiming to change the perception of public relations. As Gini says, “we’re all spin doctors, liars, party planners, club hoppers, and magicians.” She told me when we met she had a goal of writing a book. While it’s taken a little longer than I think she anticipated, (in her defense she , survived a recession, reorganized her company, and grew the “Spin Sucks” blog to one with over 45,000 monthly readers) her book, , is here!

A few weeks ago, I volunteered for and was accepted into a small group of pre-launch “brand ambassador” book readers. I was thrilled to be accepted into what felt like a secret society. While I’m not as vocal as many of the other Spin Sucks ‘Crazies’ as the blog followers have been dubbed, I’ve enjoyed the antics and updates from the other ambassadors as we read through the book. ’ official launch date was March 29 and I’m happy to say my hard copy is on its way and my highlighter is ready!

Now, I’m sure many of you are wondering how a book about business communications applies to museum and nature center folks. Well, here are my five reasons you need this book:

Go , I’ll wait…OK, in the meantime, while you wait for your book to arrive (unless you bought the digital version), tell me about a book that has had a significant impact on you – personally or professionally. I can always add another book to my mile high “to read” pile.