Apple Products are Beautiful
Apple Products are Beautiful
August 27, 2010 by Taylor Studios
I have had Apple computers since the late 80s. I drank the kool aide and have been a Mac advocate ever since. Unfortunately, about five years ago, I moved to a PC for work. We were using software that just plain worked better on the PC. With angst I agreed that I needed the PC. I’ve hated it ever since (except for the Apple sticker I put on the back).
This week I got an iPad. I am happy. The world is a better place. I’ve now decided to consolidate everything and am going back to all Mac all the time. I have my MacPro, my iPad and my iPhone. By the end of September I’ll have transferred everything off of this PC and will be done with it!
What is it that draws me to Apple to this degree? I’m a logical, reasonable, numbers oriented person. My conclusion is it is beautiful. Beauty causes an emotional attachment. I want to use it. I want to look at it. I want to carry it around. Donald Norman speaks of this in his book Emotional Design. I like how he describes his teapots, “These objects are more than utilitarian. As art, they lighten up my day. Perhaps more important, each conveys a personal meaning: each has its own story.” He postulates, “…that aesthetically pleasing objects actually work better. As I shall demonstrate, products and systems that make you feel good are easier to deal with and produce more harmonious results.”
If a product can make you smile and lighten up your day, it must produce better results. I’m a results oriented person. Happier people produce better results. Beautiful things create a positive emotional response. When in a positive emotional state, I make better decisions. This is why Apples are better than any other computer out there. Just take a look at this iPad with its beautiful wireless keyboard. It is a beautiful design. I’m looking forward to my iLovely future.
What things do you have because they are beautiful even if something else may be more functional?