Millennials are the largest generation in history, making up more than ¼ of the current US population. This demographic shift has posed significant challenges for the museum industry, as millennials have proved to be uninterested in visiting museums. “Adapt or die” may be the endgame for institutions that house collections of shared world culture and history.

While the implications of shifting visitor demographics are explored in depth , institutions can begin accommodating and appealing to this younger generation by focusing on some key millennial characteristics.

What steps have you or your organization taken to cater to the millennial audience?