Good and Bad News for Museums and Parks and What to Do About It
Good and Bad News for Museums and Parks and What to Do About It
December 1, 2015 by Taylor Studios
The Good News
The size and scope of museums and parks in the U.S. is quite impressive.
The Bad News
On the other hand, , except at which has seen a recent increase.
Worldwide, museums are on the increase. For instance, there are 3,800 museums in China and this number is growing. . Many worry if they can keep the visitors coming. Funding from government is on the decline. How can museums and parks stay relevant?
What To Do About It
Innovation is the American way. Museums and parks must embrace this and not get stuck by the traditional approach. Here are some ideas to keep your site relevant.
You can modernize your . The Field Museum does this with . Even though it seems are going out of vogue, we see a trend of making them more immersive and hands on by adding technology. Check out what they did with the old . Our shows kids love animals and !
The American Alliance of Museums publishes every year giving suggestions. This year’s include: share your data – it’s the open economy, embrace technology – wearable tech, and make it personal.
Don’t be afraid of entertainment. You must connect with visitors intellectually and emotionally. Millennials don’t want a . I love what is doing with their non-traditional tours.
Try new things. . That’s reaching out to your community in a brand new way. How cool is that?
Embrace social media and modern marketing. can give you tips on how to do that.
One of my staff members said if there was free wifi in nature everyone could take selfies and that would get young people outside. Who knows, there may be an idea in there somewhere. offers many suggestions on how and why to embrace the outdoors. I know I to promote it. is doing it too.
Even when history is destroyed people come up with creative ways to preserve it like they are doing with . Now if they can do it, so can you. Go get’em!
What are you going to do to increase attendance at your site?