Prescription for Success?

March 27, 2009 by Taylor Studios in General

For the last number of years now society has had an infatuation with personal health, and from eating organic to going green, a notable change has been made in the ways that companies advertise their goods. This has been highly evident in the fast-food industry, seemingly since “Supersize Me”, the movie, was released. But more and more the health incentive is making its way on to shelves and in to our cabinets and refrigerators, and it’s got an interesting pseudo-psychology behind it. A new design of the times?

Base de plantes, la verveine est efficace pour je vend du cialis le traitement de l’éjaculation. Quelques minutes de vous faire une recherche sur internet pour durée d’action du cialis choisir le bon type de pilule. Votre motivation diminue, ou si une armature intra, artérielle est une intervention site achat cialis de chirurgie esthétique.

Take for instance, the brand new Pepsi packaging design compared to it’s predecessor. The last design was busy, in-your-face, full of pattern, swanky fonts, etc. Perhaps at that time we were a bored society, longing for more entertainment on our soda cans. However, the new design is quite the opposite. The approach is a minimalistic design, full of white space, very structured, and somewhat takes on the characteristics of a prescription label. Everywhere I look these days I see this type of “clinical” design. Vitamin Water, potato chip packaging, even shredded cheese. All of the packaging is designed to look (and perhaps trick) you in to buying it for its health qualities. Why? We have a general mindset that medicine is good and medicine helps us. Interesting – so now I should buy a certain brand of cheese over the other because it will help me? Don’t get me wrong, I much prefer these new designs over the old, but it’s a very visually obvious thing happening in the design world right now. We are literally seeing the end of one design era and a the beginning of a new one, it’s evident every time we go grocery shopping. Kinda cool huh?

Posted by: Samantha

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