The Importance of Google Analytics
The Importance of Google Analytics
March 11, 2013 by Taylor Studios
Today, I was reviewing our for our . If you don’t know what I’m talking about, you can find more info , but, in a nutshell, it’s our website statistics (e.g. number of page views, overall traffic, pages visited, etc.). If you don’t have an Analytics account set up for your site, I highly encourage you to set one up now…OK, not right this second, finish reading this first, then go set one up!
Via our analytics account, I can see where our traffic comes from, the search engines used to find us, the search terms used, the number of views via a mobile device, and tons more really interesting information. I can also see which posts you found interesting and which ones you didn’t like at all. For instance, our posts about , , , , and have been the most read blogs so far this year. Overall, however, the post regarding has been our most read post to date followed by one about .
Why is all this important? It gives us a better idea of our readers’ interests. It helps us create more engaging content which hopefully provides you will some value. You can use your analytics account the same way, even if you don’t have a blog. You can see which pages hold your readers’ attention the longest and which pages they just skim. Knowing that information can help you revamp your content to increase the time a visitor stays on your site. If you do have a blog, seeing which keywords are used to search for you can be a cure for writer’s block. Simply review the keywords then write a blog about one of them.
If you don’t have an Analytics account, then you won’t know your site is being viewed in India, Malaysia, and Brazil on iPhones, iPads, Sony Ericssons, and HTC Incredibles, or Internet Explorer, Chrome, and Firefox are the top three browsers used when viewing your site. Like I said, the amount of information available is remarkable and I’ve only scratched the surface on how all the information could be used. What do you think? What are some other ways you use the statistics offered in your Analytics account? Please share in the comments section below!