These Tips Will Make You a Better Fundraiser

September 7, 2017 by Taylor Studios in Professional & Industry Tips

I’m going to share some key development and capital campaign tips I learned at a workshop at at the . Impressively, they raised over $7.5 Million dollars, so they know what they are talking about.

First, it’s important to know there is a difference between development and fundraising. Fundraising or a capital campaign is part of development. Development is an ongoing activity that includes more than raising money. Development includes activities like prospect research, database management, gift recording, accounting, donor relationships, planning, goal setting and coordination. Fundraising is the time spent cultivating or soliciting donors. You need to do development before the fundraising campaign. Development is how you build an organization and is key to success. It can also be called “advancement”. Advancement is not about the money–it’s about the people and the relationship.

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The Development Mantra

“People feel more intensely than they think. Where the heart leads, the mind will follow. But people give to people. And people require patience, nurturing, patience, loving, and patience.”

All thanks for these tips must go to Pamela H. Parker of Philanthropic Partners, LLC and Danielle Dunbar, Director of Mission Funding of the Episcopal Diocese of Alabama. Their workshop was brilliant.