Why and How: You Can Create Memorable Experiences
Why and How: You Can Create Memorable Experiences
October 26, 2017 by Taylor Studios
Does your museum, nature center, zoo or visitor oriented space want more visitors? Do you want that visit to be memorable? How can your site become more well known?
There’s a small town of 3,000 people in southern Illinois, 100 miles away from any city, where manufacturers were leaving, businesses were closing down, and people were moving away. One man decided to change that by creating iconic pieces or what I call “Big Wows.” Now the town of is a tourist attraction generating 1,000s of visitors.
Over ten years ago we worked with . During the exhibit design phase we came up with a concept to create an outdoor classroom in the form of an This “Big Wow” exhibit has been a big hit. Nan Buckardt, Director of Environmental Education and Public Affairs, at the preserve said the nest is an anchor. It sparks people’s memories. Kids will say, “let’s go to that nest place,” they may not remember the name of the park, but they remember the nest. There is also a bunker with an anti-aircraft gun and sandbags. Buckardt said both of these immersive experiences are anchors and spark conversation.
Creating big iconic elements amplifies the visitor experience and can help you become known. Our client at Horicon Marsh understood this when they added as an entry experience to their learning center. Bret Owsley, Wildlife Management District Supervisor of Wisconsin DNR, said, “the mammoth is the most photographed thing in the state of WI.” All visitors take a picture with it. And, of course, they share it on social media. These big wows create a sense of wonder, excitement, and lasting memories.
Five Reasons Why You Should Create Memorable Experiences
mentions five keys to successfully theming an experience that is compelling and captivating.
What “big wows” can you create to offer a high value experience for your visitors? Here’s some for inspiration.